With more than 1.5 billion people using Facebook, it’s no secret that the social network is the place to be if you want to reach a large audience.
Facebook offers a variety of opportunities to attract and engage potential customers, yet organisations often say they find it difficult to build an interesting and attractive page.
If you’re looking to encourage people to follow you, it’s vital to reward them with relevant content which they will find interesting and will be keen to share. This means developing a content strategy that works for your company and is both business-led and in keeping with the organisation’s culture.
We have compiled our top tips on the topic so you can create a Facebook page to integrate with your digital strategy and help your business to grow.
- Create a page, not a personal profile
If you create a personal profile, you’re missing out on content creation tools, paid promotional opportunities and analytics. To promote engagement, a personal profile requires you to send a friend request, whereas a business page enables you to determine your target audience, present the human face of your business, increase website traffic and build brand awareness.
- Add a recognisable profile picture and cover photo
Images should showcase and define your company, and should include your logo and a short message or slogan others will remember. Being recognisable is important if you want people to find and like your page. This content is what shows up in search results. Pictured at the top of your Facebook page, the thumbnail image is displayed next to your posts in others’ feeds so choose wisely!
- Include a call-to-action (CTA)
Facebook first launched the feature in 2014, since when CTA buttons have expanded to include operations such as ‘book now’ and ‘sign up’. They can even be customised with a URL link or a piece of unique content. It’s a good way to drive more traffic to your website or promote specific content.
- Reply to comments and private messages
Facebook is a communication channel so, like email, delivering customer service via social media is vital. You need to be prepared to manage, listen and respond to your followers. Nobody likes to be ignored, so keep up with the competition and remind your fans you are there to help.
- 71% of consumers who experience positive social media customer care are likely to recommend the brand to others. (Sentiment)
- Use the power of Facebook advertising
Facebook has become an increasingly powerful platform for advertising and the reason pages fail is usually because businesses aren’t using Facebook properly or they haven’t considered paying for a post to reach a wider audience. Delivering the right content to the right customer at the right time gives your business the best chance of achieving its goal.
- Most importantly – post regularly
It’s simple – get into a routine of posting. Make your followers aware of industry trends, company news and blog posts. You can even share employee nights out (showing you have a dedicated team whose members are able to have fun together). Capture your audience and make the feed consistent, week-by-week, day-by-day. As humans we crave consistency and regular posting will enhance your presence on many social media channels.
If you need help with a Facebook business page to promote your organisation, generate further clicks to your website and turn fans into customers, please contact us on 01785 247588 or click here.