Social media is the future of communication. It provides a range of internet tools which increase and enhance the sharing of information. Social media makes the transfer of text posts, photos, video, audio and general information sharing easier. Social media is used all over the world for personal and business users.
Media platforms such as Twitter, Facebook and LinkedIn have created online communities where users can share information with friends, followers, colleagues, clients or potential customers. This information can be easily shared, promoted, searched, created and debated.
Social media platforms have developed around these websites, and there are endless tools and functionality to make online sharing and searching easier. The top 15 most popular social networking sites for February 2016 are, Facebook, Twitter, LinkedIn, Pintrerest, Google+, Tumbler, Instagram, VK, Flickr, Vine, Meetup, Tagged, Ask.fm, Meetme, Classmates.
Nearly every public relations agency has embraced the digital world, as the internet offers an endless number of social communities where members can gather around a common topic. Personal data from social media is continuing to be tracked and logged for the benefit of any business.
For a PR agency there are many advantages and disadvantages to using social media. Social media platforms are compelling and give out relevant content that will grab the attention of potential customers and increase brand visibility. Individuals and businesses can respond almost instantly to industry developments. It can be a much cheaper way than traditional promotional activities. Perhaps the biggest benefit to businesses of social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales. However, some businesses will need to commit resources to managing social media presence, responding to feedback and producing new content.