If you haven’t read up about the dangers of fake news, then as a small business owner, now is definitely the time. This is especially true if you’re active on social media, write a blog or use online news from associates, suppliers or sector commentators to help sell your services.
Here’s why. Fake news can destroy your business reputation; it’s as simple as that.
We’re all being encouraged to be open and transparent and to share knowledge with our customers. It shows that we care and aren’t just out to make money. But, unfortunately, there is a real and growing downside that every business on the globe is now facing. We have all heard or read about the stories that have been mistaken for facts – do you remember those headlines from the US election campaign?
Myriad news sources that often can’t be validated, have been spawned via social media and the internet. Feeding the 24-hour news machine means unsubstantiated “news” is being taken as fact and often then shared unwittingly. There are fake news websites, imitation newspapers and magazines intent on publishing misinformation as well as government propaganda machines.
So how can you protect your business from this new threat without switching off from the internet? We have three golden rules:
- Check the facts and validate their source before you share anything with your customers
- Tell the truth in anything you originate and be a force for good
- Know and trust the online community you live and work in
If you’re not sure about something, then it’s worth talking to our social media and PR consultants on 01785 247588 or click here.
Here are also some really useful (and genuine) links that will guide and inform you: