Social Media is one of the biggest and emerging industries in the modern world. Due to constant updates, social media platforms continue to grow in popularity. Social media is no longer limited to the younger generation, but has now become popular across all age demographics and is an essential marketing tool for millions of growing businesses. Through this popularity, standout trends continue to emerge each year.
The need for strong social media presence has continued to soar in 2017 and will only increase in prominence in 2018.
Businesses can’t afford not to interact with customers via channels such as Facebook, Twitter, LinkedIn, Instagram and YouTube. But while you should be marketing via social media, you shouldn’t necessarily be on every channel. It’s important for you to invest in the platforms where you’re most likely to reach and engage with your audience.
Facebook is the biggest social platform on the web, both in terms of name recognition and total number of users. With nearly 2 billion active users, it’s a great medium for connecting people from all over the world with your business. Facebook has a wealth of options for any type of organisation, it’s a great starting point for businesses, regardless of the industry you’re in. You can use this platform to share photos, videos, company updates and links to your website.
With Twitter, you can share short text updates (of 140-characters or fewer), along with videos, images, links and polls. It’s easy to interact with other users by mentioning their usernames (@mention) in your posts. Because of its wide reach (328 million active users) this platform is not only a great way to market your business, but also an effective channel for handling custom service. If you have interesting content, Twitter is a great tool to quickly spread the word. Retweeting and sharing other users’ content is incredibly simple. Hashtags help boost posts, and if a user with a lot of followers retweets you, your content has the potential to go viral.
Instagram is a visual social network based entirely on photo and video posts. The Facebook-owned platform has more than 700 million active users; more artistic niches tend to excel on Instagram, it may most be the best fit for your business, depending on your industry. Regardless, it’s important that you have an eye for details and basic photography skills – the photos and videos posted need to be high-quality! Don’t be discouraged if your industry is underrepresented on Instagram, you can find the right hashtags to use in your posts with intriguing photos or videos to capture the right audience.
With over 1 billion users, the video-sharing platform allows users to view, upload, rate, share and comment on content. Many organisations on YouTube have a creative, visual or educational component. The platform is driven by creativity in nature, so it’s important to have a tailored video editor producing your content. However, your business doesn’t need a channel to market on the platform. Often, businesses partner with YouTubers for produce placement, because these users already have engaged audiences.
Keep up to speed with your business, brand, and personal profiles and optimise them with the right images to represent you. The below ‘Social Media Cheat Sheet’ explains what the best image sizes are for each social network and the image types to use.