As Instagram introduces live stories and Twitter undergoes a major facelift with key changes to its iOS app, one thing is clear – social media is one of the fastest changing areas of marketing communications.
Businesses of all sizes in all sectors are coming to appreciate the huge benefits of social media and the increasingly important role it has to play in helping them raise their profile, stay relevant within their marketplace and attract new customers.
Currently, there are in excess of 3 billion internet users – and more than 2 billion of these have an active social media platform. Popular networks have become marketing giants, providing businesses with access to valuable data about their customers as well as easier ways to reach them.
Social media marketing is now an integral part of every marketing strategy. At Changeworks we’re committed to helping our clients improve their profile, keeping it current and relevant with regular content management, whilst driving more visitors, creating sales and improving customer loyalty. The benefits of using social media are such that, anyone who is not utilising this resource to maximise the impact of the marketing communications effort is missing out on a serious opportunity to drive growth.
Did you know? 30% of internet users use social networks to research products and services.
If you’re wondering how your business could benefit from social media, here are the key benefits:
Increasing brand awareness
Increasing your brand recognition will help you engage with a broader audience. Simply having people interact with your content increases brand awareness and builds your reputation. Each post that is shared offers you an introduction to a new network of individuals and can lead to them becoming potential customers.
When it comes to staying in business, one of the most important tasks is to remain relevant. Social media affords insight into how your company or brand can continue to evolve and deliver results – benefiting both your customers and your bottom line.
With social media marketing, your inbound traffic is limited to your usual customers. People who are familiar with your brand are likely to be searching for the keywords for which you’re already ranked. Others may have different needs and different ways of thinking, so every social network you add to the marketing mix represents a gateway to your website, and every piece of new content is another opportunity to acquire a new customer.
Finding out what your competitors are writing and sharing can help you to understand the issues that are resonating with your target audience. This kind of intelligence helps you make strategic business decisions to stay ahead of the game. Based on your search results, you can refine your approach, perhaps by offering product enhancements or service support that the sector in general may be lacking.
Share content quicker
Businesses have always faced the challenge of how to make sure their message reaches customers, ideally in the shortest possible time. Using the social media networks you can share content, such as company achievements, news updates and job postings in real time – and you can respond to customer enquiries, enabling you to develop a greater level of engagement.
Managing your social media accounts is a vital discipline for effective marketing. Keeping content relevant and current is essential and this is where Changeworks can really help you to make an impact. We will originate a campaign, set up all your relevant social media outlets and manage and integrate content with all your online activities.
For advice on getting started or improving your social media strategy, contact us today on 01785 247588 or click here