In September 2011, Snapchat was the new mobile messaging platform used to share photos, video, text and drawings. It has become hugely popular in a very short space of time, especially with young people. Back in 206, Twitter was the biggest social media platform; with its quick 140-character limit enabling fast-track access to a wide variety of information.
10 years on, things have become a lot more visual.
Snapchat beams micro-snippets of video from friends and admired celebrities just at 1 click on a button. These snapshots provide us with a real insight into the life of others; when it comes to marketing it is a powerful tool, allowing brands to reach a mass audience on a wider level.
Snapchat gives brands the opportunity to engage in real-time conversations with consumers.
Twitter’s timeline has pretty much stayed the same, but its slow decline may be an indication that its modern audience prefers to gain information in a new way. Snapchat has taken over Twitter in daily usage, soaring ahead with 150 million people each day snapping their lives.