It’s been reported this morning (Monday 16th April 2018) that JD Wetherspoon is closing its Twitter, Instagram and Facebook accounts for all its 900 pubs and head office following the abuse directed at MPs. Abusive behaviour has become an unfortunate spin-off of social media and often it does get in the way of productive discourse. However, the backlash is coming and such behaviour is becoming increasingly socially unacceptable. Much of it, of course, is also illegal.
The pub chain’s chairman Tim Martin believes that closing its accounts won’t affect the business and he reckons that people are spending too much time on Twitter, Instagram and Facebook. He says many people struggle to control the compulsion to live their lives through the internet and he’s not alone in thinking this way – we must all have heard the story of the schoolboy asking Google if it was raining when he’s sitting next to the classroom window.
You can read the full story by clicking here.
Some companies look at social media as just another thing to do as part of their marketing campaign. However, while it isn’t necessarily the be-all and end-all of a company’s success, it definitely plays a substantial role in getting results! We believe that social media for your business ultimately gives you the ability to directly connect and interact with prospects and customers. The more integrated you become in the fabric of social media, the more benefits you’ll reap as a result.
So, how can social media benefit your business? Here are four ways!
- Increase Brand Awareness
When you post to your social media network, anyone who likes or follows your business profile should see it, so whether you’re sharing valuable news or fun company updates, you’re reaching out to your audience. If your viewers find it share-worthy they’ll post it to their page and their followers will see it – think multiplier effect!
- Improve Client Retention
Continue communicating with prospects and extend that opportunity out to your clients. The open communication and convenience of social media are extremely conducive to building deeper relationships. When people have an opportunity to connect with you or provide feedback, it makes them feel like they have a voice, and when you respond in a professional manner you’ll boost customer loyalty, which means better client retention.
- Manage Your Reputation
Managing your reputation online is a critical part of any marketing strategy and social media provides you with a fast and effective way to do this. Instant responses to comments and complaints demonstrates high levels of customer service and can effectively diffuse negativity and resolve any issues that the customer may have.
- Obtain Real Customer Insights
Customer insights can help drive the development of social media campaigns and shape strategic decisions, helping you to make your website content and product or service offerings more attractive and relevant to your customers. It’s quick and easy for any business to obtain feedback from customers, which will give you a clearer idea of brand sentiment.
JD Wetherspoon has its reasons for closing its social media accounts and we would not want to disagree with such an extremely successful business. However, they are the exception to the rule that says introducing social media to a business strategy is no longer a matter of choice. Your organisation needs social media more than ever before – even with bad news stories going on, you need to get your opinion out there and prove that your company is a success and worth doing business with.
If you want to improve your social media marketing results, get in touch today on 01785 247588 or email us on firstname.lastname@example.org.