Keeping your brand safe and secure is vitally important in the age of digital marketing. In this blog we’ll talk about your own online presence such as blogs, websites and social media. However, it’s worth noting that you have a responsibility to your customers too, especially if you hold personal and financial information about them on your systems.
Let’s start with some easy fixes that we all can (and should) do:
- Limit who has access to post online on your behalf
- Have different passwords for every account (consider a password manager)
- Use two factor authentication login wherever possible
- Password protect your desktop devices
- Use a passcode or other login protection on your smartphone
- Remember to make sure any data and back-ups you keep are secure
Be honest, how many of these have you implemented?
Having protected how you access information online, it’s time to think about what you post and how it can help keep your brand safe.
Social media is great for talking to other businesses and your clients. It’s also a really great way to share information from other sources that may be of interest to the audience you’re targeting. Having said that, it’s important to ensure that what you are sharing is appropriate and safe. A good rule of thumb is never to share anything you haven’t actually read. It’s amazingly common for people to hit share or retweet without actually vetting the content first. Businesses have been caught out when they accidently share a link that leads to an “adult content site” or one that targets visitors with malware.
Be careful of having unmoderated comments on social spaces such as blogs. Consider using a spam filter. As an example, websites that use WordPress can run a plugin like Akismet that filters out a lot of rubbish.
Keep an eye on your Facebook business page and make sure the comments are relevant and not degenerating into a free for all. Blocking is sometimes necessary although many businesses keep it as a last resort.
If you run a Facebook group then moderation is essential. Make sure any decisions to remove someone for bad behaviour is carried out in line with your community guidelines. If you don’t have any guidelines you may want to consider implementing some, particularly if you use a community manager. It gives them a template to work to that backs up the decisions they need to make.
Customer engagement online is higher than ever before. The interconnectivity of the digital age allows us to build collaboration and rapport with customers in real time. However, this comes with the responsibility of keeping your brand safe and secure for everyone involved.
How safe is your brand? Please contact us today if you need help with your brand strategy or would like to learn more, 01785 247588 or click here.