It’s that time of the year again when Halloween is celebrated by holding parties, dressing up and going ‘trick-or-treating’.
On October 31st, countries from all over the world celebrate the famous tradition; thought to be the one night of the year when ghosts, witches and goolies are especially active.
It is only right that on this occasion we shine the light on the dreaded myths of Public Relations.
Press releases are dead – We would love to know where this legend came from. Press releases are newsworthy items that need to be read. They may have changed over the years but journalists still request them – they are valuable and important, helping companies to get their message across.
Every press release will succeed – Not every press release will be a top story – It may seem like a reoccurring nightmare, but journalists will always choose the most newsworthy story that won’t always be yours. PR firms must make sure they have well-planned information that relates to their client and the readers of the publication they want to target. By doing this, the release has the best chance of making the news.
PR is that easy, anyone can do it – Many business owners think they can handle PR themselves without the general knowledge; all they think they need to do is write an article and send it to the papers. PR isn’t just about writing and distributing press releases, or even pitching to the media – it’s about creating a brand, communicating effectively, building relationships and growing an understanding of the industry they’re working in.
PR is about securing sales – It is important that PR leads to business success, but a common myth is that it leads to increased sales every time. A strong strategy has rising benefits rather than just making money immediately – it is vital your business has an increasing reputation and is visible in the relevant industry.
Despite all the dreaded myths and the negative comments, the status of Public Relations is improving as more industries are entering the profession to help their company succeed. To find out more on public relations and how it can help your business please contact us on 01785 247588 or click here.