Communication is a two-way process of reaching mutual understandings within an organisation; employees exchange information, news, ideas and feelings but also create and share meaning. Communication is connecting and interacting with many people, within the business or with clients. Within a PR agency, communication is key: we can’t operate without it.
Effective verbal and non verbal communication skills are valuable in the workplace. Some companies spend a lot of money training their employees on how to effectively communicate. PR practitioners must ensure that they are communicating with each other on a daily basis, via telephone, email or face-to-face.
Communication between employees is vital and it is a process that helps everyone to manage and sustain the organisations operations. Communication may be shown in different forms, from conversations within the office, letters, emails, memos, phone calls, interacting online and websites. These forms of communication may be used to impart authority, delegate responsibility and supply essential information.
Conflict is seen as a major disadvantage to communication, employees disagree, miss communicate and argue with each other on many occasions. Conflict then causes stress among the employees and can stop work from happening, disturb meetings and put off important tasks. Conflict causes employees to feel as if their needs are not being met, personality differences and lack of structure within the business. Conflict can also be healthy, if we are brave enough to have those difficult conversations it can deeper relationships, reduce stress and increase satisfaction at work.
Employees within a PR agency use communication to make themselves seen and heard, which can then lead to friendship. Having a friendship within a business is good for the company as employees can work together, feel comfortable when speaking to each other, know each other’s strengths and weaknesses and learn to trust. However, having a friendship can be distracting, with employees spending work hours gossiping and chatting instead of being productive. Conflict over friendships and relationships at work can be a cause of stress.
Watch our video, to find out the top tips for communication at Changeworks.