Meet the Team

sue cropped

Sue Tupling

Managing Director

Stafford born and bred, Sue founded Changeworks more than 10 years ago and has since drawn on her nearly 30 years’ experience of PR, Marketing, brand development and change management to build a client focussed business with an unrivalled reputation for delivering exceptional results.

Sue has successfully combined her twin passions of communications and psychology to help clients successfully navigate change within their organisation whilst building firm foundations for future success.

Whilst she plays a leading role at a strategic level within the business and as Account Manager on key customer accounts, Sue’s hands on approach ensures her skills as a writer, photographer and videographer continue to be put to good use.

Sue was an early advocate for the power of media and remains at the forefront of this exciting and fast moving field of marketing , PR and corporate communications. When she’s not helping clients, Sue can be spotting longboard dancing, kayaking or cycling around Staffordshire or enjoying the company of family and friends.

Martin_Low

Martin Farrow

PR Account Manager

A former journalist, Martin moved over to ‘the other side’ more than 15 years ago but retains his keen nose for a good story.

This instinct for news has helped clients to raise their profile across a range of media, from the local press to key trade publications as well as radio and even television. An early adopter of social media, Martin firmly believes that ‘content is king’ when it comes to all forms of marketing communications and especially in a digital age where stories need to be interesting, informative and, crucially, relevant to target audiences.

As well as being proactive when it comes to generating media coverage for clients, Martin also has extensive experience when it comes to managing the media in a crisis and making the most of PR opportunities whenever and wherever they arise.

When he’s not bashing out a story on the keyboard, managing a campaign, taking photographs or talking to journalists, Martin spends his downtime nurturing young cricketing talent or getting away from it all on a riverbank with his fishing rod.

CWShoot-21

Martin Farrow

PR Account Manager

A former journalist, Martin moved over to ‘the other side’ more than 15 years ago but retains his keen nose for a good story.

This instinct for news has helped clients to raise their profile across a range of media, from the local press to key trade publications as well as radio and even television. An early adopter of social media, Martin firmly believes that ‘content is king’ when it comes to all forms of marketing communications and especially in a digital age where stories need to be interesting, informative and, crucially, relevant to target audiences.

As well as being proactive when it comes to generating media coverage for clients, Martin also has extensive experience when it comes to managing the media in a crisis and making the most of PR opportunities whenever and wherever they arise.

When he’s not bashing out a story on the keyboard, managing a campaign, taking photographs or talking to journalists, Martin spends his downtime nurturing young cricketing talent or getting away from it all on a riverbank with his fishing rod.

Martine (2)

Martine Layland

PR Account Manager

Away from work, Martine enjoys a good murder mystery weekend. But when it comes to providing great copy for her clients there’s no need for suspense as this experienced communications professional delivers on time, every time.

Her exceptional writing skills are matched by her ability to manage accounts effectively and efficiently, having worked in marketing throughout her career, latterly in the PR industry.

Martine has helped to promote everything from iconic sports cars to forklift trucks and she’s always prepared to go the extra mile to ensure her clients receive top coverage in print and online.

Dave

Dave Spencer

PR Account Manager

Dave has more than 30 years’ experience directing and managing PR and content marketing campaigns for organisations of all sizes, from major multinationals to small start-ups. He brings big agency experience to the team having been on the management board of a leading PR consultancy in the Midlands.

When he’s not writing a feature, blogging or directing a video, he loves nothing better than being outdoors, whether swinging a tennis racquet or golf club or getting away from it all and fly fishing in the wild hill lochs of the Scottish Highlands. He’s also partial to the odd scotch whiskey.