A short guide to marketing terminology

By 2016-04-11 Blog No Comments

The marketing industry has a language all of its own, so any new starters in the industry might be confused with all the technical jargon.
PR and marketing companies will expect you to know them and will often throw them around as casually as they would the word “food”.

This could confuse new starters and might even frustrate them to start with. That’s why We’ve compiled a list of some of the most common marketing terms you’re likely to encounter to make the introduction into PR and marketing a bit easier to handle.Even if your company is not doing any content marketing yet, content marketing is a big, serious deal in marketing these days.

Knowing the correct content marketing terminology will really help.

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site.

Email bounce rate: The rate at which an email was unable to be delivered to a recipient’s inbox. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. In email, not all bounces are bad, so it’s important to distinguish between hard and soft bounces before taking an email address off your list.

2016 marketingCall-to-Action: Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective.

Clickthrough Rate (CTR): A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.

Content Management System (CMS): A web application designed to make it easy for non-technical users to create, edit, and manage a website. (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster.

Conversion Rate: The percentage of people who completed a desired action on a single web page, such as filling out a form.

Hashtags: A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.A hashtag looks something like this: #Changeworks or #PublicRelations.
Hashtags are used mostly on social media sites. They rocketed to fame on Twitter. But now you can use hashtags on other social platforms, such as Instagram, Facebook, Pinterest and Google+.

Content is King: Content is key, having a content strategy is essential, you need quality content if you want to succeed in today’s digital marketing landscape.

Innovators: Innovators introduce new ideas, products, or strategies that are just so revolutionary.
Quality, Not Quantity: This is often used when referencing content marketing. Quality is more important than quantity. We’ve always known this.

digital marketingReal-time Engagement: This involves communicating and building relationship with customers through active, real-time interaction.

Thought Leader: This is the goal of many aspiring marketers – to become “thought leaders” within their industry.

Direct Marketing: A form of advertising in which physical marketing materials are provided to consumers in order to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.
Target population: Set of people, products, firms, markets, etc., that contain the information that is of interest to the researcher.

B2B: B2B is shorthand for business to business. The products and services of the business are marketed to other businesses. Examples include advertising agencies, web hosting and graphic design services, office furniture manufacturers and landlords who lease office and retail space.

B2C: business-to-consumer involves the sale of goods or services directly to customers for their own use, rather than to businesses. Housecleaning services, restaurants and retail stores are examples of B2C companies. Websites that offer consumer products are B2C.

To learn more about marketing terminology, contact Changeworks through this link or call 01785 247588.