The worldwide web is awash with interesting and relevant content, but with such a huge variety of material out there, what will make your audience want to keep reading?
In this blog we talk about content planning and how to go about implementing it across numerous channels.
Did You Know? More than half of UK businesses now have two or more employees who are dedicated to delivering content marketing and, on average, marketers spend more than a quarter of their budgets on it.
- Adopt your audience’s mind-set
Does your content match what your audience wants to hear? Profile your target market and think about the challenges they face and what you can do to make life easier. Your content should seek to entertain, empower and educate.
- Segment your audience
By separating the people you’re targeting into different categories, you’ll be able to create specific content for particular groups to achieve maximum impact.
- The customers – those who will buy from you
- The sharers – those who will share your content
- The bloggers – those with the capacity to link to and promote your work
- The influencers – those with genuine reach on all of the above
- Proofread your content
Before publishing your blog, social media updates or feature article, read them through at least twice and get someone else to check them over. This way, you catch the typos, grammatical errors and consuming sentences before they hit the public eye.
- Be strategic
You can’t write an interesting article in a few minutes. Engaging and innovative content has an overarching strategy with clear objectives that holds it together. 48% of B2B marketers have a content marketing strategy in place and 35% have gone so far as to document their strategy.
- Choose images that illustrate your story
To create quality content always give due consideration to images. 94% of blogs with images get more views than those without! Images support the points you’re trying to make. If your post includes a lot of data, you may be able to illustrate the ‘difficult to understand’ information graphically. When deciding on images for your post, select quality materials that are effective and, preferably, unique.
- Create strong Calls-to-Action (CTA) and finish on a high note
Your posts should be full of supporting information that underpins your main point. To finish off the post restate your case and draw conclusions based on all the information. Encourage your audience to engage with your content by including a call-to-action, such as ‘sign up to our newsletter’ or ‘find out more on our website’.
- Update your social profiles
If you’re investing time and resources in social media marketing, make it count! The lifespan of a post on Facebook, Twitter and LinkedIn is incredibly short, so update your online profiles at least four times a week.
If you’d like help with your content marketing strategy, contact us today on 01785 247588 or click here.