When building a growing agency – or any business for that matter – most of the attention goes towards client work. The culture of an agency is often lost, but at the end of the day, our clients are our greatest resource. So it is crucial we give our culture the time and attention it deserves, because if we’re happy then so are our clients.
It doesn’t matter what industry you work in, organisations that lack a supportive culture are at a major disadvantage. All work and no play can quickly burn valuable employees and kill productivity.
Although we recognise we have client work to do, we also make sure we work as part of a team in our agency where meeting deadlines isn’t our only goal.
Our culture helps maintain employee morale and ease work-related stress. It guides our employee’s behaviours and teaches them how to respond in a situation – no matter how small or big it may be.
The normal stress of the daily grind can be hard enough, but there’s no reason to add to it unnecessarily. A vibrant, positive and happy culture can mitigate some of the everyday difficulties and challenges. The stresses should come from client work rather than the work environment. If you haven’t started to identify your company values and bringing your culture to life, then start asking yourself the following 5 questions!
- Do you have a passion for your work?
Agency work may seem stressful and demanding. It requires numerous deadlines, fast turn-around, bending over backwards to please your growing client list, long hours and dealing with hurdles as they arise. Therefore, it’s vital that your employees have a true passion for their work. Without the passion they will not be able to put up with the demands and daily struggles. A team that is passionate will always be more motivated and dedicated to doing the best job they can.
- Do you have a positive attitude?
Your agency (or the business your work for) will not survive without a culture that cultivates a positive work environment. The attitude of your team has a tremendous impact on productivity. If you want a team that will give their all for you, starting leading the example. A manager must be upbeat and positive if they expect it in return. It’s important to create an environment where employees bring a positive energy into everything they do.
- Are you using the right form of communication?
Without communication, trust and morale breaks down fast. There must be a healthy amount of communication at all levels of an organisation. Open communication ensure that issues and concerns are dealt with quickly and effectively. Communicating problems will help leaders have greater empathy for the challenges faced by employees and gives them an understanding of how to fix and change for the future.
- Is there transparency?
It’s important to maintain transparency to ensure each employee feels safe and supported. Employees feel more connected and invested to the company if they’re made aware of growth, changes and developments. While you may not be able to share everything, keeping employees informed about the company’s current progress demonstrates honesty and authenticity. Building trust within the organisation reassures employees of the valuable role they play and increases work satisfaction.
- No question needed – having fun is important!
Of course, we’re all about working hard for our clients, but making room for fun is also serious business. We make sure our team is engaged in some fun, non-work activities or team building exercises that build communication skills, relieve stress and creates positive friendliness. When working closely with people every day, it’s important for team members to see one another as people not just as co-workers.
We can maximise company culture by determining what motivates our employees. Investing in our employee’s ensures better performance and determination. Agencies (and the business you work for) that maximise their company culture achieve greater results!