Written by Jordan Dalziel, Junior Account Executive at Changeworks Communications. The 19-year-old recently completed a Level 4 Diploma in Public Relations, with the support of the PRCA and her Changeworks colleagues.
To become a PR professional, many of us (like me) studied the subject – either taking an apprenticeship or studying at university – so we understand how important writing is in the PR industry.
Whether or not you’ve had much experience, many young PR pros want to know how to improve their writing skills. Here are my 10 top tips to help you in your chosen career:
- You don’t need to create a perfect first draft. . It’s more important to write down your ideas first because you can improve the copy later.
- Give yourself time to make amendments. If you are writing for a client, they are more than likely to come back with revisions. There will be times when you have a short deadline, but giving yourself the time to take a break and come back to the task in hand has proved to be effective. Try sleeping on your thoughts!
- Always proofread your work! I find it easier to sit in a quiet room with no distractions and read out loud. This helps you to pick up on spelling and grammatical mistakes you may have missed previously.
- Once I’ve proofed my own work I get my colleagues to copy clear my written content. It’s always best to get others to check your work. You may see perfection, but if your colleagues can spot errors – so will your clients and the media.
- Including statistics can be very useful for press releases and especially blog posts, but they must be accurate. If in doubt, check and double check. An infographic can support your written content; it’s also a way to gain more of a following.
- Remain objective at all times and match the overall tone and style of your writing to the needs of your audience.
- Stick to presenting the facts and only include relevant detail.
- When drafting a quote make sure that what the spokesperson says is worthwhile, relevant and in conversational language.
- Your copy must be fit for purpose – whether you’re writing a technical report for industry specialists, a press release for a local newspaper or a blog, the approach will be different.
- Always have a clear objective – you need to know whether you are trying to inform, educate, boost morale
There are always ways to improve your writing – I’m not an expert, I constantly strive to improve my skills!
If you would like to share any of your writing tips or advice from others or if you have any questions on the subject please contact us on 01785 247588 or click here.