Twitter is one of the biggest online marketing phenomena in the business world; it has been growing faster than any other social network and is expected to grow at an even faster rate in the future. As a social platform, Twitter offers many benefits to businesses.
Below are what we consider to be the four main reasons you should use Twitter to achieve your business goals.
Increasing customer service – Your existing or potential customers can follow your business updates from your account in real time. This gives your business a unique opportunity to adjust activities instantly according to your customers’ reactions (this can be done by liking, retweeting and commenting on customer comments). Doing this can give you a great advantage over your competitors. You can search for any tweets and conversations that are related to your business by responding with feedback – this gives you the ability to control and manage customer satisfaction.
Communicating more effectively – This relates to the point above. Make your business goals and values clear to your audience; Twitter can offer many opportunities to get this message across. Let your market know what your business is doing or posting on the website. Answer questions people have in regards to the services you provide, with links to:
- Case studies
- Press releases
Generating traffic to your website – You can get your customers’ attention with the points above. When you post these on Twitter with relevant hashtags (or trending hashtags) your customers and potential customers will be likely to click on the links. If you offer valuable content your tweets are sure to be spread, which will boost the traffic in no time.
Showing your brand personality – Twitter gives you the chance to liven up your image. Tweeting about your people and your brand’s personality gives followers a sense of your business as more than just a supplier of services.
To learn more about how Twitter can help your business, or if you need the social platform creating for you, please contact us on 01785 247588 or click here.