Staying on top of social media trends is vital if businesses want to increase user engagement, share company content and drive sales.
The requirement for a strong social media presence has been reinforced this year and the impetus behind digital marketing is set to gather pace over the next 12 months. With 2018 just around the corner it’s time to start preparing for the changing social media landscape.
No longer considered the domain of the younger generation, social media has become popular across all age demographics and is an essential marketing tool for millions of growing businesses.
In light of this increasing popularity, stand-out trends emerge year on year.
Here’s a brief recap on the hottest social media trends of 2017:
- Expiring social content
- Live streaming video
- Merging of social media platforms
- Virtual reality and augmented reality
- Increased personalised content
- Increased usage of social influencers
- Hard acquisition of organic social traffic
Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream.
If they want to generate better engagement and increase brand loyalty, organisations need to decide what’s best for their audiences.
Our latest infographic explains the top social media trends that are expected to have maximum impact on social media strategies in 2018.