Creating meaningful and relevant content – wherever it may be used – is valuable for any business wanting to succeed. Incorporating repurposed content into your overall strategy is often overlooked, but a valuable approach in the business world.
“More than half of B2B marketers are concerned with finding better ways to repurpose content, while simultaneously reporting lack of time to create content as a top concern” – Content Marketing Institute.
Your strongest pieces of content could come from blog posts, press releases or e-newsletters; these can continue to have an impact in terms of results from your audience. As for existing content that may not have generated much reaction, audience expectations could improve if the content was published in other ways or at different times.