Do you worry about the behaviours among your most important audiences because those behaviours are crucial to achieving your organisations objectives?
We learned long ago that people act on their own perceptions of the facts, leading to predictable behaviours about which something can be done. We create, change and reinforce that opinion by reaching, persuading and moving-to-action, the very people whose behaviours affect your organisation.
PR is one of the most cost-effective ways of marketing your new business. Implementing PR enables you to establish your brand identity in a practical way.
“There is only one thing in the world worse than being talked about, and that is not being talked about” – Oscar Wilde.
Reputation by itself is the trigger for the target audiences to choose your products and services in detriment of the ones from the competition.
We use many tools to help you do that, including press releases, events, social media, helping to promote, planning for crisis management, developing web content and helping to increase search engine optimisation (SEO) results.
“A good PR story is infinitely more effective than a front page ad” – Richard Branson
Frame your story – In the absence of a PR strategy you will risk someone else establishing your brand identity. We can help you talk full advantage of the breathtaking number of media outlets available to tell a story, break important news, grab some attention and make a solid case for your business or organisation.
Get your business shown – A well planned PR campaign can be executed at a fraction of the cost of most advertising campaigns. Many small businesses have found that giving 10% to 20% of their budget to PR can lead to better brand recognition and customer recruitment.
And for all that to work, you have to know your objective, which means deciding who will be your target audience, what messages you are going to convey and in which channels you want to do so.
To learn more about Public Relations, contact Changeworks through this link or call 01785 247588