The purpose of creative thinking is a way of looking at problems or situations from a fresh perspective. Creative thinking can be stimulated both by an instructed process such as brainstorming and lateral thinking.
There are two main reasons why creativity is important in achieving business success; firstly problem solving and making decisions are seen as key functions. As much as 50-60% of time in business and in life is spent in problem solving; the better we become at thinking up creative ways to solve the inevitable and unavoidable problems of daily life and work and making effective decisions, the most successful we will be. Secondly, all of us want to make more money, we want to be successful and enjoy a great status, this could mean gaining new qualifications.