This isn’t going to be the first time when someone has talked about the importance of goals and it definitely won’t be the last.
Putting the clichés aside, understanding the relevance of goal setting is essential to accomplishing great things in the PR world.
Having a goal written down with a set date for completion gives you something to plan and work for. A written goal is an external representation of your inner desires; it is a constant reminder of what you need to accomplish.
There are common patterns when it comes to working towards goals: you can set your mind to something, you get enthusiastic and work like mad and then the motivation kicks in. Setting goals that you can focus on helps you connect better with yourself; it gives you the motivation and energy you need to work through periods where your focus inevitably starts to wane. Goals also help you to believe in yourself and fuel your ambitions; they give you the inspiration necessary to aim for things that you never thought were possible. Are you someone that wants to achieve something that many dream about, but never actually reach?