Media coverage is important for businesses, especially in the Public Relations sector. Instant articles are slowly shifting how organisations get coverage. Facebook is redefining the way social media users experience articles, and sooner or later it will be the only news format on Facebook. If you aren’t on the bandwagon yet, why not consider how Facebook benefits your media organisation?
Traditional news outlets are afraid that Facebook will change their business models and distribution. Many see it as giving content out to someone else and effectively outsourcing the user experience.
The reality is that it isn’t all that scary. Facebook’s targeting capability is far superior to that of any media organisation.
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