Successful communication by definition is where information is taken in and understood by the recipient. So in order to get your message across in a way that is readily understood, it is useful to have an understanding of thinking patterns.
The connections that a person makes when they receive information, and the way they represent ideas, memories and information is unique to each individual. It is important to remember this in our communication. We take in information through all our senses of sight, hearing, touch, taste and smell and this is represented in our minds as a combination of sensory systems. These thinking patterns are how we ‘code’ our experiences.
The three predominant thinking patterns are:
Visual – these people think in pictures. They represent ideas and information as mental images.
Auditory – these people think in sounds. They hear sounds, voices or noises.
Feelings – these people represent thoughts and ideas as feelings, either internal emotions or the thought of touch.
We generally have a preference for some systems over others, both in the way we think and in the way we communicate. In order to engage all of the thinking systems of our diverse audiences, to become powerful communicators we need to use tools that engage all of the senses. This not only ensures that your message gets heard loud and clear but your audience will be keen to hear more from you.