Disney has always upped their game when it comes to marketing, but their latest digital marketing effort is definitely growing their brand. The company has release hundred of emoji’s featuring the fascinating Disney and Pixar characters.
We love what they are doing though! Instead of just handing them over, they want their audience to work for them. If people want to receive the new characters, they need to download and play a game called ‘Disney Emoji Blitz’ (a bit like Candy Crush) to earn different symbols for their keyboard.
Disney has provided more than 400 emoji’s, so users are more than likely to spend a lot of time on the game.
They have announced that some of the new character emoji’s will include Micky Mouse, Ariel and Simba.