Do you want to make your SEO less complicated? You don’t want to be suffocating yourself with statistics, KPIs, conversations, rankings and audits. We are all about data and tools that can make your business easier.
At Changeworks, we put a lot of significance on the data that matters to ensure we are delivering what we are contracted to do. With a search world crowded with resources, we believe we should get back to the basics.
So how can we use these amazing tools to create a more simplified approach to SEO? Instead of focusing on the number of deliverables we focus on delivering results.
Goals will help us find our desired destination, so we can then look at a strategy to help us get there.
- What do you want to achieve? – You need to outline your end goal, defining what it is that you want will determine whether you are succeeding or not.
- What is the purpose of the website? – Your site needs to be related to the goals you have set.
- How can you measure success? – When you know what you want to achieve, you need to know what you want to measure. If you want to achieve a positive ROI, you need to generate leads and drive traffic.
- Who is your competition? – You need to understand who you are up against. Looking at your competition can give you ideas to take advantage of the holes in their search marketing strategy.
Once your goals are in place, it is time to build the plan of action. Get rid of everything that won’t reach the SEO goal. You need to identify the tasks and prioritise them.
The internet is all about connections, and if you want to have SEO success, you have to always be looking to connect.
You need real results; refer to anything that has a real impact to the end goal. At the end review ask yourself the following questions:
- What worked?
- What didn’t work?
- Why didn’t it work?
- What can I do next?
You now have a place, but it doesn’t mean it will work the way you want it to. It is time to make calculated adjustments – this will help you stay focused on the end results.
A key priority to remember is that you allow yourself to have flexibility in the process by keeping it simple. To learn more about making your SEO less complicated, contact Changeworks through this link or call 01785 247588