We can enhance your communication by engaging and exciting your audiences through:
- Print – use language that is purposefully rich in all of the senses. Capture and hold the audience’s attention by using language that taps into visual, auditory and feeling representational systems.
- Press releases – use html so that editors can read your sensory rich language in their web browser and then you can link to other integrated channels to help bring the story to life for them. We use podcasts and video casts as well as photography in tandem with the written word. This ensures that all thinking systems are engaged and the editors love it because they can bring the story to life in their own thinking system.
- Internal communications – the use of web 2.0 tools and social media is fantastic to engage all senses. The feeling based thinking styles love to interact and click and collaborate – blogs, networking sites, twitter based short messaging services, video and podcasting channels are fantastic tools, and very cost effective. Get your people to engage with them directly and you have a powerful collaboration platform that brings everyone along with it.
- Telling stories – this is something that we love to use because it engages the auditory (sharing and passing on stories), the visual (good stories paint pictures in people’s minds), and the feeling mind (metaphor and emotion are interlinked – stories engage the heart as well as the mind). Build storytelling into your communication and you cannot fail to engage.