Category Archives: Photography

Aug 09

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Upgrade your Facebook Marketing! Top Tips to Become an Expert in the Field

By Changeworks | Blog | No Comments

With more than 1.5 billion people using Facebook, it’s no secret that the social network is the place to be if you want to reach a large audience.

Facebook offers a variety of opportunities to attract and engage potential customers, yet organisations often say they find it difficult to build an interesting and attractive page.

If you’re looking to encourage people to follow you, it’s vital to reward them with relevant content which they will find interesting and will be keen to share. This means developing a content strategy that works for your company and is both business-led and in keeping with the organisation’s culture.

Jul 03

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social media marketing

The Rise of 2017 Video Marketing

By Changeworks | Blog | No Comments

2016 saw a growth in the popularity of video as a content marketing format. From 360-degree videos to Facebook live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual.

Jun 19

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The Evolution of Public Relations

By Changeworks | Blog | No Comments

Traditionally, Public Relations was focussed on achieving results through earned media. With the increase in digital media and the public’s ever-shorter attention span, to be effective PR cannot afford to limit itself to one particular type of communication.

Jun 02

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Generating fresh content is easier than it looks!

By Changeworks | Blog | No Comments

Generating fresh content is easier than it looks!

Organisations all over the world are constantly looking for ways to promote their business.

There are several strategies that rely on good content, which include blog posts. While your website or blog site is bursting with new, fresh content, unfortunately soon enough it becomes hard to think of new topics that will engage your audience.

If you’re in an active industry with real time news, there is always something to write about. With Election Day coming up, we can see real advantage for growing political, opinionated and inspirational content.

Below are Changeworks’ top tips to use to make content creation easier and keep generating valuable and interesting content.

Infographic: Generating Fresh Content

No amount of promotion or SEO is going to drive ROI for your content if no one cares about it. Without demand for the information it provides, your content has little meaning. Start generating ideas that people want to learn about, or your content strategy will not succeed.

Generating Fresh Content

Fresh Content

Apr 12

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27030340 - marketing concept: closed book with black head with gears icon and text pr on floor, white background, 3d render

Writing Tips for Young PR Professionals

By Changeworks | Blog | No Comments

Written by Jordan Dalziel, Junior Account Executive at Changeworks Communications. The 19-year-old recently completed a Level 4 Diploma in Public Relations, with the support of the PRCA and her Changeworks colleagues.

Mar 13

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email marketing

How to Write Catchy Email Subject Lines

By Changeworks | Blog | No Comments

33% of email recipients decide whether or not to open an email based on subject line alone. It is vital to craft subject lines that are compelling enough to get users to click through.

We have just started working with a new client which is solely based on email marketing campaigns, so we thought it was only right to share our insight of the tips we use to draft open worthy subject lines.

Mar 03

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Cheers!

Changeworks’ Top 10 Milestones in 2007

By Changeworks | Blog | No Comments

Changeworks’ shares its Top 10 Milestones from 2007!

2017 is the year Changeworks Communications celebrates its 10^th anniversary of operation. To continue the celebrations we are looking back at the past 10 years to when the company first set up.

Feb 07

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try something new handwritten on whiteboard

New year, same me…?

By Changeworks | Blog | No Comments

The queues at gym doors around the country may be dwindling a little bit as we get towards the end of January but the numbers will remain up for a couple more months at least. Similarly, the weight-loss group meetings will be squeezing into village halls across the UK for a little while longer, trailing off after the obligatory six months or so…

Jan 25

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Good Communication Starts with Listening

By Changeworks | Blog | No Comments

Listening is an effective part of communicating, and a key component to strengthening relationships. Taking the time to actively listen to a client, colleague or supplier shows them that their thoughts are valued.

Dec 19

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sharing-team-success-for-2016

Sharing Team Success for 2016

By Changeworks | Blog | No Comments

Sharing Team Success for 2016!

From your Changeworks team Sue, Claire, Jordan, Sarah-Jayne, Rory and Martine.

As the year comes to an end we would like to thank the clients and strategic partners we have worked with in 2016. Changeworks has had a very successful year and is looking forward to what 2017 may bring. Read More

Dec 05

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31965123 - first impressions words in 3d letters under a spotlight as an introduction to new people, a meeting or debut

Make your first impressions count

By Changeworks | Blog | No Comments

Making your first impressions count is one of the most important qualities in the business world, especially in Public Relations. As well as looking smart and impressing your clients with terrific work, it is vital you present your personality well.

Nov 22

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What you should and shouldn’t do on social media

By Changeworks | Blog | No Comments

What you should and shouldn’t do on social media.

Every marketing agency in the country advises their clients that they must have a digital presence. It is essential, companies are told, to have your name appearing regularly on the main social media platforms, including Twitter, LinkedIn, Google+, Instagram, Snapchat and Facebook.

Oct 31

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Halloween Special – The Dreaded Myths of Public Relations

By Changeworks | Blog | No Comments

It’s that time of the year again when Halloween is celebrated by holding parties, dressing up and going ‘trick-or-treating’.

On October 31^st, countries from all over the world celebrate the famous tradition; thought to be the one night of the year when ghosts, witches and goolies are especially active.

Oct 26

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There is always room for improvement – but let’s celebrate success as well

By Changeworks | Blog | No Comments

There is always room for improvement – but let’s celebrate success as well

Do you think you are doing a good job or even a great job? If the answer is yes then you can sit back and relax, rest on your laurels and give yourself a proverbial pat on the back.

Or not.

One thing you should acknowledge – no matter how accomplished you are at whatever you are doing – is that there is always room for improvement.

Oct 13

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PR Escape Room

Team Away Days Improve Our PR Knowledge

By Changeworks | Blog | No Comments

Team away days have helped us to improve our PR knowledge.

Getting your businesses’ employees out of their working environment is a powerful and proven way to help communication and make connections in the workplace.

Sep 26

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What The Great British Bake Off Has Taught Us About PR

By Changeworks | Blog | No Comments

Wednesday nights sure have become more exciting with the Great British Bake Off returning to our screens. The ‘Bake Off’ showcases groups of extremely talented men and women who dedicate hours of their time to push themselves to be the ultimate star; watching the show has inspired us and we have definitely learnt a few lessons from watching the show.

Aug 30

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What the 2016 Olympics Have Taught Us about Marketing

By Changeworks | Blog | No Comments

With the 2016 Olympics well underway, we are recognising the similarities they have with marketing. Rio was chosen to be the summer Olympic host in 2009 which has been talked about ever since and we sure are being inspired by the sporting events.

Aug 23

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46195886 - thin line flat design of website under construction, web page building process. modern vector illustration concept.

The Importance of Blogging

By Changeworks | Blog | No Comments

Blogging is one of the greatest tools for learning how to become a better writer, connect with like-minded people, showcase your skills and build your brand. Whether you’re a beginner blogger or you’ve been doing it for years, we are sure you are still looking for advice to improve.

Aug 01

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17944379 - a badge and lanyard reading trade show for attendees to wear as a pass to get into a conference, convention or other large event

Successful PR Strategies for Trade Show Events

By Changeworks | Blog | No Comments

Helping our clients plan for exhibitions is a significant part of the services we provide. When it comes to exhibition planning, successful PR isn’t just about sending out a press release, we invest time in advance to research the media, create a message and develop a strategy.

Jul 25

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Five ways to get the most out of your copywriters

By Changeworks | Blog | No Comments

There is a trend in this age of zero hours and minimum wage to take on graduates who are desperate for a first job and give them work that is well beyond their capabilities. The inevitable result is that the quality of work produced will not be to the standard that the employer is wanting and disagreements, disappointment and disillusionment will follow.

Jul 19

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Twitter for your business will help you succeed

By Changeworks | Blog | No Comments

Twitter is one of the biggest online marketing phenomena in the business world; it has been growing faster than any other social network and is expected to grow at an even faster rate in the future. As a social platform, Twitter offers many benefits to businesses.

Jul 04

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Changeworks can make your SEO less complicated

By Changeworks | Blog | No Comments

Do you want to make your SEO less complicated? You don’t want to be suffocating yourself with statistics, KPIs, conversations, rankings and audits. We are all about data and tools that can make your business easier.

Jun 27

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46792851 - happy new 2016 business year, businessman with light bulb and number 2016, retro toned image, selective focus.

How to repurpose your existing content

By Changeworks | Blog | No Comments

Creating meaningful and relevant content – wherever it may be used – is valuable for any business wanting to succeed. Incorporating repurposed content into your overall strategy is often overlooked, but a valuable approach in the business world.

Jun 20

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PR will help your business grow

By Changeworks | Blog | No Comments

Do you worry about the behaviours among your most important audiences because those behaviours are crucial to achieving your organisations objectives?

Jun 15

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try something new handwritten on whiteboard

It’s never too late to experience something new

By Changeworks | Blog | No Comments

Here at Changeworks Communications we were delighted to see a small news item relating to a major event in the life of an extremely influential person who has literally changed – and even saved – over 100,000 lives.

Jun 09

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Developing Positive Relationships

By Changeworks | Blog | No Comments

One of the most rewarding experiences we can have in our lives is the connection we have with other people. Positive and supportive relationships can help us to feel motivated and more satisfied with our lives – we can improve our work, home and social lives.

May 31

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The importance of goal setting

By Changeworks | Blog | No Comments

This isn’t going to be the first time when someone has talked about the importance of goals and it definitely won’t be the last.

Putting the clichés aside, understanding the relevance of goal setting is essential to accomplishing great things in the PR world.

May 23

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boaty mcboatface

PR Industry all at Sea Over Boaty McBoatface

By Changeworks | Blog | No Comments

The most successful PR campaign of recent times or an embarrassing misfire that’s left scientists with egg on their ‘boatraces’? That’s the question that many in PR circles are debating following the decision to name a research vessel after the UK’s best known naturalist rather than Boaty McBoatface – the suggestion in a popular public vote.

May 16

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How To Deliver A Successful Email Marketing Campaign

By Changeworks | Blog | No Comments

Do you want to raise the profile of your company in a short space of time? If so, you should consider email marketing. It is one of the most impressive tools offering many advantages, especially when compared to other marketing channels.

May 09

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scales

Five ways you should measure the success of your PR

By Changeworks | Blog | No Comments

Measuring how successful your PR efforts are has always been a challenge. There are thousands upon thousands of books and courses that look at the issue but their conclusions are often contradictory and confusing.

Apr 25

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engagement

Media Relations Tips for a Creative Business

By Changeworks | Blog | No Comments

When creative business owners draw up a marketing plan, they usually include a social media and blogging strategy – but they often forget about Public Relations.

Apr 18

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pressrelease

How to give your press releases a fair chance

By Changeworks | Blog | No Comments

They say if you have a good story to tell in your press release that it will be published. That’s a quaint thought but in the highly busy 21st century, where some editors are responsible for three publications at a time, the reality can be quite different.

Apr 11

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marketingsites

A short guide to marketing terminology

By Changeworks | Blog | No Comments

The marketing industry has a language all of its own, so any new starters in the industry might be confused with all the technical jargon.
PR and marketing companies will expect you to know them and will often throw them around as casually as they would the word “food”.

Apr 05

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DramaTriangle

The Drama Triangle

By Changeworks | Blog | No Comments

Manipulation is all too common in relationships. At the heart of such behaviour is the Drama Triangle. If manipulation is about filling an empty hole inside of you with power and control of others. The opposite of this is about taking responsibility for how it affects you and others.

Mar 29

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blog post pic

Why wouldn’t you post a blog without a picture?

By Changeworks | Blog | No Comments

Studies have suggested when people spot images; their eyes naturally drift down the page.

A picture is worth a thousand words, when it comes to grabbing your reader’s attention. Short attention spans make lengthy explanations less effective, so what is the alternative?

Feb 22

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save the date

Top Tips for a Successful Event

By Changeworks | Blog | No Comments

Event planning isn’t rocket science, but it requires an acute organization and constant attention to detail. If everything goes off without a hitch, it often goes without notice, but if something goes awry, it’s a public display of failure.
1. Start Early: There is no such thing as having too much time to plan an event. For large-scale events, start planning four to five months in advance. For smaller events, one to two months is reasonable. Try to finalize all major contracts (venue and vendors) a full month before the event date.

Feb 09

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web design

Why you should NOT redesign your website every couple of years

By Changeworks | Blog | No Comments

You know how it goes – you think that your website has become stale and hasn’t had a face-lift in a while. It may be a couple of years since the overall look was altered or it may be even longer.

Feb 09

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concept of team

Tops Tips for better Communication

By Changeworks | Blog | No Comments

Communication is a two-way process of reaching mutual understandings within an organisation; employees exchange information, news, ideas and feelings but also create and share meaning. Communication is connecting and interacting with many people, within the business or with clients. Within a PR agency, communication is key: we can’t operate without it.

Feb 02

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digital globe

Are you a dinosaur in a digital world?

By Changeworks | Blog | No Comments

I was asked once by a marketing man “How have you adapted to the digital age?” He obviously thought this potentially offensive, so not wanting to appear discriminatory or to be making crass judgements he immediately changed the question to “How have you embraced the digital age?”

Feb 01

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do you speak english

How much should you worry about netiquette?

By Changeworks | Blog | No Comments

In the brave new world of digital communications it is important to know whether you are abiding by accepted netiquette or if you are inadvertently upsetting the viewer or recipient of your information.

Jan 13

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Sad toast

Are you feeling the Monday Blues?

By Changeworks | Blog | No Comments

Our favourite time of the year is coming up. Blue Monday, the most depressing day of the year; it is seen as a special day, for those who focus on doing good for one another. This doesn’t mean buying presents for people; it’s acts of kindness.
Blue Monday crops up on the 3rd Monday of January every year, so this year it will take place on Monday 18 January.
This day is a time for people to give and not receive, some need cheering up from the dim, dark days, post-Christmas, back-to-work and school month of January. Oh and obviously it has to be a Monday!

Jan 08

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manage-time-and-keep-up

Where will PR be in the next five years and how will it affect you?

By Changeworks | Blog | No Comments

It’s always difficult to forecast the future, especially in a world of fast-moving and ever-evolving technology, but it is worth thinking ahead if you want to be prepared for any changes and developments that might affect you.

Dec 07

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It always pays to plan ahead for Changeworks

By Changeworks | Blog, Public Relations | No Comments

Yes, Christmas is nearly here and there are still three weeks of December left but at Changeworks our sights are set firmly on 2016.

Just as you buy a magazine from the newsagent in November and it’s already dated January 2016 – some on sale at the end of December even have February on the cover! – in the world of PR and communications you really do have to think well ahead.

Dec 04

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People will remember your message much better if you use emotion

By Changeworks | Blog | No Comments

When you work in communications it is easy to believe that emotions have no place alongside efficiency, professionalism and productivity.

Nov 26

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bark

Why you must learn to delegate your PR

By Changeworks | Blog | No Comments

Okay, PR companies are not dogs, obviously, but the image illustrates the point. Let’s assume that you have decided that your business or organisation needs to have a greater presence in the marketplace.

Nov 25

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Bending the grammar rules

Does it matter if you don’t get what you write right?

By Changeworks | Blog | No Comments

In a recent episode of Have I Got News For You, Private Eye editor Ian Hislop pointed out a split infinitive. Some people laughed, many didn’t – perhaps they didn’t know what one was – and his opposite number Paul Merton made a comment (deliberately sarcastic, of course) along the lines of how good it was to see Hislop focusing on something that was so incredibly important.