As a PR Agency we need to plan for GDPR. From May 2018 the game is changing and the old rules of the Data Protection Act 1998 (DPA) are being updated.
Most of us probably know by now that the stakes are higher. With the DPA there was a cap of £500,000 that the ICO could levy, however with GDPR the penalties will reach an upper limit of €20 million or 4% or annual global turnover – whichever is higher. Serious stuff. It is also a game changer in that, as a business, we have to earn trust in order to have people want to share their data with us. Read More