After 20 years the British comedy ‘ Absolutely Fabulous ’ has come back to our screens. For those unfamiliar with the sitcom, Edina ‘Eddy’ Monsoon (Jenifer Saunders) and Patsy ‘Pats’ Stone (Joanna Lumley) are two best friends immersed in the world of celebrities, fashion and PR events. They take on a whirl wind journey of mischief landing themselves into amusing situations.
The series features Eddy, a heavy drinking, drug-abusing PR agent who spends her time chasing peculiar fads in a desperate attempts to stay young and trendy. She is joined in her ‘career’ by magazine editor Pats, her lifelong friend, whose drug abuse, alcohol consumption far eclipse Edina’s comparatively mild self-destructive behaviour.
If you are in PR or hire PR professionals and have never watched the BBC comedy then you sure are missing out! With the help of a few people with genuine PR skills, they somehow find success from each adventure they embark on. Read our apprentice blog here.