Meet the Team

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Sue Tupling

Managing Director

Stafford born and bred, Sue founded Changeworks more than eight years ago and has since drawn on her wide experience of PR, Marketing, brand development and change management to build a client focussed business with an unrivalled reputation for delivering exceptional results.

Sue has successfully combined her twin passions of communications and neuroscience to help clients successfully navigate change within their organisation whilst building firm foundations for future success.

Whilst she plays a leading role at a strategic level within the business and as Account Manager on key customer accounts, Sue’s hands on approach ensures her skills as a writer, photographer and videographer continue to be put to good use.

Sue was an early advocate for the power media and remains at the forefront of this exciting and fast moving field of marketing , PR and corporate communications. When she’s not helping clients, Sue can be spotting kayaking around the waterways of the Midlands or enjoying the company of family, friends and her pet dragon!

A former journalist, Martin moved over to ‘the other side’ more than 15 years ago but retains his keen nose for a good story.

This instinct for news has helped clients to raise their profile across a range of media, from the local press to key trade publications as well as radio and even television. An early adopter of social media, Martin firmly believes that ‘content is king’ when it comes to all forms of marketing communications and especially in a digital age where stories need to be interesting, informative and, crucially, relevant to target audiences.

As well as being proactive when it comes to generating media coverage for clients, Martin also has extensive experience when it comes to managing the media in a crisis and making the most of PR opportunities whenever and wherever they arise.

When he’s not bashing out a story on the keyboard, managing a campaign, taking photographs or talking to journalists, Martin spends his downtime nurturing young cricketing talent or getting away from it all on a riverbank with his fishing rod.

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Martin Farrow

Account Manager

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Martin Farrow

Account Director

A former journalist, Martin moved over to ‘the other side’ more than 15 years ago but retains his keen nose for a good story.

This instinct for news has helped clients to raise their profile across a range of media, from the local press to key trade publications as well as radio and even television. An early adopter of social media, Martin firmly believes that ‘content is king’ when it comes to all forms of marketing communications and especially in a digital age where stories need to be interesting, informative and, crucially, relevant to target audiences.

As well as being proactive when it comes to generating media coverage for clients, Martin also has extensive experience when it comes to managing the media in a crisis and making the most of PR opportunities whenever and wherever they arise.

When he’s not bashing out a story on the keyboard, managing a campaign, taking photographs or talking to journalists, Martin spends his downtime nurturing young cricketing talent or getting away from it all on a riverbank with his fishing rod.

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Martine Layland

Account Manager

Away from work, Martine enjoys a good murder mystery weekend. But when it comes to providing great copy for her clients there’s no need for suspense as this experienced communications professional delivers on time, every time.

Her exceptional writing skills are matched by her ability to manage accounts effectively and efficiently, having worked in marketing throughout her career, latterly in the PR industry.

Martine has helped to promote everything from iconic sports cars to forklift trucks and she’s always prepared to go the extra mile to ensure her clients receive top coverage in print and online.

A model employee, in more ways than one, Claire has brought a welcome dash of style to the Changeworks team – as well as a unique perspective on the world of social media.

Having worked as a model and an actress in various TV shows and films she’s got her finger firmly on the pulse of the digital network revolution.

When it comes to more traditional PR, she is also on trend when it comes media evaluation, press release distribution, CRM and database management.

Away from work, she enjoys spending time with her young daughter and keeping in shape with pole fitness and aerial arts.

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Claire Anderson

PR & Marketing Executive / Social Media Specialist

CWShoot-6 (Custom)

Claire Anderson

PR and Marketing Executive / Social Media Specialist

A model employee, in more ways than one, Claire has brought a welcome dash of style to the Changeworks team – as well as a unique perspective on the world of social media.

Having worked as a model and an actress in various TV shows and films she’s got her finger firmly on the pulse of the digital network revolution.

When it comes to more traditional PR, she is also on trend when it comes media evaluation, press release distribution, CRM and database management.

Away from work, she enjoys spending time with her young daughter and keeping in shape with pole fitness and aerial arts.

Rory

Rory Baxter

Account Manager

An NCTJ-qualified journalist with literally decades of writing experience, Rory has generated quality editorial, advertorials, brochure copy, newsletters, press releases and articles for hundreds of companies, including such major organisations as JCB, Shell and the BBC.

As a former Managing Editor of three engineering magazines and Editor of several construction and medical engineering journals, Rory’s writing skills have been honed in a wide variety of industries and this earned him respect from journalists when he ‘crossed over’ into the world of PR over 25 years ago.

A stickler for punctuation and punctuality – he loves a good headline and has never missed a deadline – Rory has seen his work published around the world, from China to the USA via The Netherlands, Brussels, Germany, France, Spain, India and Japan. He has also appeared as a guest on various radio stations and done several online interviews and promotional video voice-overs.

When he isn’t immersed in media communications or active on social media platforms, Rory can be found down at the stables mucking out or in a digital recording studio producing his own music that sells on iTunes, Amazon, Spotify and other online outlets.

The youngest recruit to the Changeworks team, apprentice Jordan Dalziel, is brimming with youthful enthusiasm and a thirst for knowledge as she tees off an exciting career in public relations.

The 19-year-old, who enjoys a round of golf in her spare time, recently completed a Level 3 Business Diploma at Stafford College and is now working towards a Level 4 Diploma in Public Relations, with the support of the PRCA and her Changeworks colleagues.

Whilst she’s dedicated herself to mastering the art of public relations, and eager to learn  more about our clients and the industries they operate in, away from the office she enjoys attending music festivals and spending quality time with friends and family, as well as getting out on the golf course.

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Jordan Dalziel

Junior Account Executive

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Jordan Dalziel

Junior Account Executive

The youngest recruit to the Changeworks team, apprentice Jordan Dalziel, is brimming with youthful enthusiasm and a thirst for knowledge as she tees off an exciting career in public relations.

The 19-year-old, who enjoys a round of golf in her spare time, recently completed a Level 3 Business Diploma at Stafford College and is now working towards a Level 4 Diploma in Public Relations, with the support of the PRCA and her Changeworks colleagues.

Whilst she’s dedicated herself to mastering the art of public relations, and eager to learn  more about our clients and the industries they operate in, away from the office she enjoys attending music festivals and spending quality time with friends and family, as well getting out on the golf course.