Over the last decade there has been a big shift in internet technology with a major rise of video content. From commercially produced material to the explosion of self-filmed and edited content via smartphone – video is everywhere!
The future is changing and the revolution of video for marketers is growing strong. According to HubSpot 81% of businesses have and are continuing to use video as a marketing tool with 65% who don’t currently use it, say they plan to in 2018.
It’s certain that video marketing will be one of the newest additions to your promotion plan. But if you’re still having doubts it’s time to consider our top 5 reasons why your business should start implementing this strategy.
- Video creates a unique emotional connection
Video marketing offers an immediacy that can translate emotionally unlike any other channel. It’s the reason why a well-made, 30-45 second advert can nearly bring someone to tears or inspire them toward action. As the web is trending towards increasing video-based traffic, content creators must realise the unique opportunity they have to connect with their audiences through video – and that connection can build the foundation of brand loyalty and long-term appeal.
- Enhance branding and marketing efforts
Using a comprehensive and well thought through approach, video can support a wide range of marketing initiatives. This stems from the storytelling/narrative capabilities of video. Branding strategies can also touch on this through a variety images, text, audio and identity. Bringing these vital elements together will keep your content memorable and recognisable.
- Build trust
The whole concept of content marketing is based on trust and creating long-term relationships and useful information. To repeat point one, video content is likely to engage us and ignite emotions – think about ‘YouTubers’, they have become one of the most powerful social media figures to promote your brand. Effective marketing videos present your products and services in a conversational form that creates a sense of individual approach.
- Appealing to mobile users
Video and mobile go hand in hand and with more than 90% of consumers watching videos on their mobile or tablet it’s vital that you comply. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
- Get more social shares
Social media networks also encourage video content – with Facebook launching 3600 video, live video and Lifestage; Instagram introduced 60-second videos and stories; and Twitter has Periscope. However, in a social media context, video marketers must remember that people share emotions not facts. Almost 80% of users say they would share a branded video with their friends if it was entertaining. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
By prioritising quality over quantity, the long-term dividends will include a better reputation, stronger loyalty and more opportunities. If you need help with your video marketing strategy then please contact us on 01785 247588 or email firstname.lastname@example.org.