Studies have suggested when people spot images; their eyes naturally drift down the page.
A picture is worth a thousand words, when it comes to grabbing your reader’s attention. Short attention spans make lengthy explanations less effective, so what is the alternative?
Using effective visuals has the power to communicate, boost engagement and spark up social media. If a message is released to the public but no one has remembered it, did it really get posted? Communication is no good if it isn’t retained by an audience. It is easy for information to be ignored if it isn’t in a digestible format. Studies show, our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.
How do you make sure you are delivering effective visuals? If you want to get into graphic digital marketing strategies, there are a few easy tricks to boost your initial engagement and make sure all the visual content delivered is getting the biggest impact it can.
Images that illustrate what you are writing about can really help to catch your audience’s imagination and attention. You can upload pictures directly into your blog. If you use pictures taken by others, it is wise to make sure you consider copyright and make any attributions as appropriate.
Changeworks always sets a featured image and a post image for each blog that relates to it. For example we wrote a post ‘Top Tips for Better Communication’, first of all our featured image shows teams fighting to win, the text image shows a picture of bog language and the way people in the workplace talk to each other. What is better than pictures? Videos! Click here to watch Changeworks team having fun on their away day; videos can give readers a better understanding, as more 90% of information delivered to the brain is visual.
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