By 2018 the new GDPR law will impact businesses across all sectors!
This will also have a significant impact on how you conduct your marketing activities.
What is GDPR?
The EU’s General Data Protection Regulation (GDPR) is a new legislation that will protect all EU citizens from privacy and data breaches. It introduced tougher fines for non-compliance and breaches, and gives people more say over what companies can do with their data. The GDPR will apply to all companies processing Personal Identifiable Information (PII) of those residing in the EU.